In order to successfully market our game, we have been posting the process of Semester One on our individual Instagram pages to reach a wider audience, gain recognition and engagement. This has allowed us to gain a following of people who are interested in the process and our final outcome.

Instagram pages:

@emiliapoyiadgi

@kierawalto

The target audience of our project is students around ages 16-21 and we believe the best way to reach this demographic is through Instagram. This way we can reach out to our peers, university alumni and students around the world to successfully market ‘The Immersive Safe Space’.

Already we have gained a good number of insights and intend to continue this throughout the duration of the project. The content shared is as follows:

• Introduction - who we are as individuals
• Primary research - to show our exploration of different immersive technologies and physical spaces.
• Ideation - to give insight into our ideation methods and our journey leading up to the final product.
• Behind the scenes - insider information and progress shown through 24 hour stories.
• Interaction - posting polls and Q&A’s via stories to gather audience suggestions and responses to surveys.

Our next steps for Marketing

To enhance our social media platforms we will continue to post regularly by documenting the process of both design and development phases. In addition to this, we plan to create a shared Instagram page to document combined work and promotional material for our final deliverable.

The content we will post on this shared Instagram will be more informed and consist of more direct decision making. This will involve more specific aspects of the project which are as followed: