Mark Rands - Barclays Eagles Labs.

Incubator – help to know where your career begins and how to develop it. Eagles lab helps you to start up your own business and gives you a personal structure to success. It does not matter how big or small the team is, or if you want to develop your business independently.

Previous games design students have taken advantage of Barclays eagles labs accelerator courses.

Advice – identify what you can do and what you want to be doing. Common question they ask is do you want to develop a game? Or do you want to develop a business?

Use a business canvas model to break down how to start a business and work out exactly what you want to do and how? Begin with what your intention is and who your audience are. Do you want to be the next epic games, unreal engine etc. or do you want to send out a message?

When trying to gain investments for a game studio, sell the studio team, foundations and the studio intentions rather than trying to sell the game you intend to create. Those with the money don’t really understand the games industry and it is much easier and more practical to gain investments in the people.